I.O.U.

     

I.O.U. was a preppy status symbol of the late 80s, early 90s. Though it didn't last long as a company, this brand, sold through Merry-Go-Round from 1989-1992, was a must have for every teenager in high school. This collegiate style gave people a more mature or smart vibe with words like "Premier", "Legendary", "Limited Edition", "First" arched across the front in extra large colorful fonts. These look best over-sized and paired with leggings or shorts! Keep an eye out at our shop and on Etsy as we're always stocking these super comfy statement pieces!

   

Check out our Etsy!

Check out this super cool tag from a tank top!

 

Sweater Fever!

 Thank goodness for sweaters cause it's getting cold out! We have so many cool ones in at Kokorokoko right now. As usual we go for wild geometric patterns, bright colors and glitter when filling the racks so you will sure to find something special like this giraffe Kansai Yamamoto sweater from the Kansai O2 line. Check out this oversized 80s sweater in black and teal, the cream colored batwing sweater with gold confetti sequins or the turtle neck sweater with tiny purple, gold and red shields all over it. What the! So many great patterns and colors. Check out our ONLINE SHOP for more styles or stop in the shop to see what's in stock.

We have a lot of really great IOU brand sweaters in stock right now including this yellow and black cardigan with "Legendary" crest on the front and vertical stripes. Or the classic electric blue speckled with black or yellow. The coolest IOU sweater we have is this white and navy cardigan with a  patch that says "Mens Club" ! Funky Collegiate 2012!

Collegiate IOU Cardigan! Killer!