I.O.U. was a preppy status symbol of the late 80s, early 90s. Though it didn't last long as a company, this brand, sold through Merry-Go-Round from 1989-1992, was a must have for every teenager in high school. This collegiate style gave people a more mature or smart vibe with words like "Premier", "Legendary", "Limited Edition", "First" arched across the front in extra large colorful fonts. These look best over-sized and paired with leggings or shorts! Keep an eye out at our shop and on Etsy as we're always stocking these super comfy statement pieces!
Check out this super cool tag from a tank top!