KOKOROKOKO is a vintage boutique specializing in fashion from the 1980s & 1990s!
We are located at 1323 N. Milwaukee Ave. 2 blocks north of the Division Blue Line stop
Please come by and check out our hot vintage finds from the 80s and 90s! If you would like to shop online click HERE!
Store hours are M-S 12-7 pm and Sunday 12-6 pm

Also check out Kokorokoko in the PRESS!!

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Wednesday, November 11, 2015


One of my personal style inspirations is the work of Shoichi Aoki, the original street style fashion photographer from Japan. Aoki's line of work, including magazines STREET, TUNE, FRUiTS and .RUBY have been documenting the ever changing fashion in Japan since the late 80s. The streets of Harajuku have been an iconic place for off-the-wall style choices for years and it still maintains today. Aoki released two books combining the "best of" from his magazines called FRUiTS and FRESHFRUiTS with photographs taken between 1997-2000. (We sell these at our shop!)

The best way to describe the fashion in these books comes from Aoki himself: "I am struck by the inventiveness and freedom of the teenagers that appear within these pages as well as the creativity in of their own personal sense of style," he said. "Kids from all over Japan come to Harajuku to check out the latest fashions and become influenced by what they see and so a new trend is born." The DIY and designer vibe combined with classic elements from Japanese culture are so striking on these pages!

So, in the essence of these kids, I put together a few gender neutral outfits that I hope capture their spirits! :) In typical FRUiTS style, I'll include a small section with what each piece is!

Top: Vintage (No brand)
Pants: Jean-Paul Gaultier Jeans
Necklace: Marina Fini
Point of fashion: Cyber

Accessories: Vintage
Fannypack: Avenue Dee
Top: Stefano International Mohair
Skirt: Express
Pants: Russ Petites Stirrup Pants
Book: Teen Witch Magazine
Point of fashion: Cute

Jacket: Londontown Limits
Pants: Paintball
Accessories: Vintage
Earrings: Plastic Factory
Point of fashion: Raver

Sweater: Jessica Stevens Yellow Tartan
Pants: Esprit
Accessories: Vintage
Hat: Marc Jacobs
Shoes: Dr Martens
Point of fashion: Punk

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